Man of steel (trailer)

Man of Steel is an action, super hero film, therefore it relies primarily on good special effects and extensive fight scenes. However in the trailer there is no real activity until around 1:20, arguably this could be used in order to gain suspense, along with the slow, droning, mildly building music, in a sense this technique is effective, however, after the first 30 seconds I believe the effect became somewhat monotonous, because at this point in the trailer it was essentially just slow clips of human characters and had a distinct lack of "epicness" that the entire superhero genre demands. I believe the "suspense effect"  ends about 10 seconds into the piece, and anytime after that is  excessive

In the last minute of the trailer, the only part with any real action, the dramatic quire singing doesn't stop, there is also no sound to go along with the events unfolding on screen, this distinct lack of digetic sound is a very poor move, considering the genre of the film and the previous part of the trailer. The lack of digetic sound to go along with the action is a technique better used in trailers for heavy, dramatic movies such as  Romeo and Juliet, because it shows the viewer that action will take a back seat compared to the dramatic storyline. This is a bad technique for Man of Steel because, In general, super hero movies have very little real drama, granted, there are a lot of dramatic moments but generally not long, sustained moments of emotional turmoil and character development, most of the film is ridiculously over the top fight scenes mixed with mind blowing special effects. Another reason why this technique was a poor idea is that the trailer had been building up tension for 1 and a half minutes, the viewer was ready for a sudden explosion of action and thrill, however they were greeted with a slightly louder, dreary soundtrack with some minor action intermixed with more drama.

All in all, I don't like this trailer, it seems far too melodramatic to be a super hero movie. The awkward mix of action and drama seems to repel both it's target audience and anyone interested in drama films. The entire method of giving the super hero an in depth personality does not give the super hero genre any justice, it just makes it seem pretentious and trying to jump on to the band waggon of all of the new "soul searching" films