Research Targets

Excellent effort Chris - a great stasrt to this year's coursework portfolio! To improve your research further aim to revisit posts and make sure all of the following areas have been addressed: Genre Target Audience Characters Narrative Engimas Titles Camera Composition Sound Mise En Scene Unique Selling Points Pace of editing Make sure you are delegating planning responsibilities effectively from now on. A really good start - well done!

Mood Board

1.  Our film is following the theme of post apocalyptic action, the main characters being survivors of a cataclysmic earth shattering event. This is very similar to the TV series "Survivors" therefore our characters will all follow the same setting as ordinary people trying to cope with the new world order. As a result we will not have our characters particularly flashy with jewelry or hair cuts, they will be normal, run of the mill people with no spectacular features.

2. The setting for our film is a post apocalyptic wasteland, a shell of the modern world. Features such as old, abandoned buildings and featureless spots of landscape will be the primary locations to our film. This setting is obviously very common within our chosen film type as many people would associate the apocalypse with nuclear winter.

3. Our film is set in England, where weapons are heavily controlled by the government. As a result of these regulations, the weapons in our film will be primarily be centred around melee weapons fashioned or found from around the house items such as cricket bats, baseball bats, hatchets and crowbars. This is somewhat typical for many British films, the lack of any actual military weaponry adds a gritty realism to the film.

4. The costume for our main character will be that of a prepared, competent survivor. While the rest of the characters will be wearing normal, possibly tattered clothing, our main character will be wearing military surplus clothing, outfitted with practical shoes and other accessories. he will be armed to the teeth with all of the sort of weapons a survivor could find. This type of strong, ridiculously over the top survivor can be seen in many post apocalyptic films (such as Mad Max, The Book of Eli, Zombieland ect)

5. We haven't entirely decided what or main antagonist/s will be, whether it will be a lone psychopath or a group of thugs, however we have decided that they will follow a similar appearance to the typical looter that plagues any disaster, with the typical criminal attair of hoody and a balaclava/ scarf. This will shroud the identity of the antagonists, making them covered in mystery, while at the same time making them a lesser part of the film. On the other hand, if we wish the antagonist to have more of an impact on the audience, to play a bigger part in the overall film, we might give him more of a personality. with an uncovered face, suitably armed with brutal looking weapons and a cold, detached, psycopathic smile (such as Toecutter from Mad Max or Alex from The Clockwork Orange)

6.  These are the sort of guns we plan to use in our film (specifically the shotgun, pistol and possibly the Mac-10) these guns are all relatively low tech, this is because it is very unlikely that a group of ordinary people would be able to get high tech weapons. Guns such as these would be uncommon in England but not unheard of. Shotguns and hunting rifles can be found in certain farmers houses, illegal weapons such as the pistols/Mac-10  could possibly found in a drug dealer or gangster's house. The guns must have very little appearance and cannot be shown in the hands of everyone, perhaps 1 hunting rifle in the hands of the protaginist, possibly another one in the hands of another capable "good" survivor and around half of the antagonists should have guns such as pistols or micro sub machine guns.

Audience Profiles

Age:	%:	Gender:	%:	Class	%:

	4-6	0%	Male:	64%	AB	22%

	7-11	0%	Female:	36%	C1	35%

	12-14	0%			C2	27%

	15-24	49%			DE	16%

	25-34	33%

	35-44	10%

	45+	8%

Audience profile 1: 28 Days Later: as a sci fi horror, the audience is relatively preset as males between 15-34, however that is not to say that other age groups or females would not see it. The age certificate is an 18, therefore it would be not wise to market it to audiences younger than 18 (even though it is somewhat of a popular film among younger teenagers) and sci fi films are generally not a genre of film advertised to te female audience. Although I don't believe this film is marketed at any specific ethnic group, being an English film, set in London, I believe people in England would be specifically attracted to the atmosphere of the film. In terms of class, I believe it is relatively open to any class, because anyone can appreciate the complete melt down of society which 28 days later portrays. The upper class would be able to empathise with the turmoil suffered by the characters just as well as the working class would. All in all the film is relatively open to any audiences, even though it does have a vague target audience, there is not set audience, I can imagine anyone enjoying this film (other than the very young or old) therefore they can attract a large variety of audience. This is something I hope we can replicate to our film