Magazine design 1

this is the first draft of our magazine cover, as you can see, the main feature of this cover is Will's face, with the background being somewhat inconspicuous in comparison. This gives the effect that Will is emerging from the shadows, adding to the shady, mysterious and stealthy aspects to the character. As little is known about the film upon it's early release, these subtle hints and clues are extremely  important within all of our designs, as it helps the audience get a good feel of the plot without revealling anything significant. This enveloping darkness around the character also accentuates many of the features of the main character's costume and face, imprinting some of the main details of our protagonist in the minds of any readers. This type of advertising is very effective when done correctly, when one character within the film is well publicised and celebrated beyond all of the other aspects of the film, it can make the film instantly recognised by the public through this character. A few good examples of this effect in action are Jack Sparrow from Pirates of the Carribean, Jason from Friday the 13th and, most prominently The Joker from the Dark Knight. We hope, by having Will's face accentuated throughout all of our productions, we can replicate this effect to a smaller extent.

The position of Will on this magazine cover is facing the reader, however he is not looking at the camera. This duality is extremely helpful in displaying all of the effects we hope to represent our film. On the one hand Will is completely visible in the centre of the cover, making it clear he is the star of the film and fully intergrating the effect discussed above. His full visablity is also helpful in provoking the interest of the audience, as there is a large centeral image to the cover, it can quite easily stick out from the other magazines. It also provokes much more interest to the film, as this is the closest look that they have had of the main protagonist, giving full visability will provoke much more interest of the film and ensures the audience would not get bored waiting for our trailer to come out. However at the same time Will's eyes are averted from the camera, looking at the floor, this sounds like a relatively small detail in comparison to the rest of the cover but it makes a very large difference. As it makes it seem as if his attention is not completely with the audience, as if he has more important things on his minds. This combined with the distrust that comes from averting your eyes from someone adds to mystery of the character

When the viewer has stopped looking at the image of Will, their eyes will inevitably drift to the first headings they see. Due to the pronounciation of this text, the main text that will be noticed is the Empire title (due to it's bold, red letters) this is good because it means that any reader of the magazine is already interested in the film. The other piece of text that would grab the reader's attention is the title of the film "Her Majesty's Wasteland" is in the dead center of the magazine cover, in the original font of the film (The same which has been applied to our poster) this consistency in font choice has helped to make our film name much more recognisable. Also, as it is in the centre of the page, there is nowhere on the cover that someone could look without the title being in perfect view, this enlarged precence of the title combined with its constant repetition, succeeds (in my opinion) in making the title much more recognisable.

All in all I like our magazine cover so far, it works very well in conjunction with our other media due to the reoccuring themes which are present in all parts of the production. Aspects such as the attitude of Will's character  and the font of the titles have been kept the same throughout the production. Relatively large aspects such as this  have been present in every publication we have created, linking the entire production together through these aspects. All of the publications represent the film very well, however the magazine cover is the one which looks the best so far.