The poster's main colour of choice is white, with similarly light colours used in accordance. This gives the entire piece a delicately light vibe. This is somewhat effective for conveying the conventions of the film. Forrest Gump is a film about a child like man making his way through life in difficult time periods, it's this childish innocence which is represented with the light colour pallet of the poster, it accentuates the purity which the film is trying to convey onto it's main character.
The genre for this film is hard to pin down as it can be conceived as many (action, adventure, war, drama, romance, comedy etc.) therefore it is somewhat unclear what the genre is by simply looking at the poster. However it does hint upon a few different genres, it hints at drama with the quote at the top (the dialogue for comedy or most action films is not generally deep enough to quote) the lightness of the entire the poster also shows there will be a lighter aspect to the film therefore hinting that in conjunction with the drama there will be aspects of comedy or perhaps romance. Just like the film itself, the genre conveyed by this poster is very hard to gauge, with small aspects of different genres shown in the entire picture. This could be considered confusing to the viewer, however I believe this uncertainty to the conventions of the film adds an air of intrigue to the film, coupled with the lack of detail given to the viewer, it makes the viewer very hungry for more information.
On the bottom of the poster there is a sentence saying how many awards the film has won, with an Oscar in the bottom right corner of the poster. The Oscar is a very prestigious award, therefore winning one will be a very attractive quality for a film. Anyone seeing the Oscar In the poster will attract them to the poster, as they can immediately see from first glance that this film is exceptional. I believe that this pairs well with the small amount of detail given within the poster, because many people will see the Oscar and know that it is worth knowing more about this film, despite how little detail it gives.
All in all I believe this poster is satisfactory, as it provided such little detail it can have an enticing effect on the viewer, however I also believe it may not interest some because if they are not initially attracted to it by first glance they may not give it any future attention.
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