Skyfall (magazine cover)

The main focal point of this cover is Daniel Craig looking menacingly towards the viewer in the typical James Bond attire, this is quite an obvious choice for a front cover, as many people associate James Bond with the suit and gun. Therefore having  both of these qualities utilized in the front cover of the magazine would be a good way to attract fans of the old Jame's Bond films. This can also be seen in the presence of the other James Bond's at the bottom of the screen, they are all there to personify the change from old Bond to new Bond. As the issue of who would play James Bond in the new film was a large issue among the fan base, having Daniel Craig pose in the same manner and costume as James Bond would help to assure any fans that are on the fence about the decision that Daniel Craig is a good choice for the new Bond.The black suit that the character is wearing also helps to make him stick out from the background, the contrast of the suit from the white/grey colour background makes the character really stick out, making the audiences attention be attracted to the image.

Going into more detail about the characters costume, he is wearing a black jacket with black trousers, the jacket being worn on top of white long sleeved shirt with a black tie. This is a typical James Bond style of clothing and has been used in almost all of the previous films. The character in the image is holding a gun in his right hand which helps the audience to identify the genre of the film, if they did not know already and or haven't seen the other James Bond films that came before. By making the films genre really easy to identify, they have opened up the possible audience to not only fans of the James Bond franchise, but to those who are a fan of the action spy genre.

In the "foreground" of the image we can see what looks to be bullet holes in an imaginary glass covering of the magazine. The bullet holes are located on the left shoulder and the right elbow of the character. It is obvious that the design of the magazine cover has been done to insure that the face of the character is not covered by the bullet holes. This not only gives the cover more sustenance and makes the image more appealing to the audience, but it also helps the audience to identify the genre of the film, which as said before, helps the film attract a larger audience.

The title of the film is located in the bottom half of the image around the characters waist, and like almost all of the other Empire magazine covers, the title is in white and in a pain font similar to that used in the Empire title. This makes the name of the film stand out, especially against the black suit if James Bond. Just under the main Skyfall title, we can see the words "BOND. BACK IN BUSINESS". This is a reference to the other James Bond films that have been made in the past, and that perhaps Skyfall will just as action packed as the other James Bond films have been in the past.

Under the title and the sub title, we can see the pictures and the names of the other James Bonds from films that have been and gone in the past. This also helps the audience to identify the franchise and the genre of the film.The background of the image has a very clean look and it helps to make the character stick out, and give him huge dominance over the rest of the item on the cover of the magazine. There are a couple of other films being featured in the background of the cover, but James Bond is much more prevalent in the image.

All in all I like this magazine cover, it succeeds in promoting the film without adding a lot of random, needless features. The cool, grey background helps to accentuate all of the other colors in the cover and at the same time it truly compliments the suave, sophisticated nature of James Bond. While the presence of the main character and nothing else helps to highlight the importance and impact that James Bond is meant to have on the audience