The font for the magazine cover of The Hobbit is primarily in gold, this is relatively complimentary to the movie because this kind of metallic gold is customary for the largely successful Lord of The Rings trilogy, which The Hobbit is a prequel to. This link back to it's predecessor is a good way to attract the large fan base of the Lord of The Rings films, most of whom are aware of the book version of The Hobbit. The gold colour also permeates quite effectively from the gloomy grey background of the magazine cover, therefore making it pop more to the viewers attention. The two main pieces of writing on the magazine cover are the title of Empire and The Hobbit this immediately causes fans of either publication to be attracted to the other, as both are highlighted.
The main aspect of the magazine cover is Bilbo, the main character of The Hobbit, he is holding a sword and has an expression of apprehension on his face. This is a small hint to the adventure and action within the film, however to anyone who has seen the previous Lord of The Rings films, these small hints are sufficient to showing them that the film will follow the action/adventure trend set by the Lord of The Rings. Golem, an extremely well known and iconic character from the Lord of The Rings is in the background of the poster gazing menacingly at Bilbo, his reappearance in The Hobbit is a very appealing feature, as he was a very popular character and many of the audience would watch The Hobbit simply to see Golem again
The Genre is relatively clear even if you have never heard of the Lord of The Rings or The Hobbit. Features unique to the fantasy genre can be clearly seen throughout the poster, for example swords are generally typical to the fantasy genre as it is what many people would think when they hear "old weapons". The font also hints at the genre, as it is the colour of polished gold, being used much more in the ancient years, the colour can be used to represent the fantasy genre as many films within it take place in an ancient time period. Another way in which the genre is represented is the presence of Golem, his appearance doesn't look all together human, with his hunched, emaciated form and bulbous head, he looks more like some primitive alien or a mythical beast, this has the essence of magic around it, magic being the staple plot twist for any decent fantasy film.
For a magazine cover, The Hobbit is quite well done, with subtle references to Lord of The Rings and some of the themes of the film, it makes the viewer want to read more into the film, thus promoting both the magazine and The Hobbit. Even though it features very little contents, the content shown is very attractive
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