Captain America (magazine cover)

The cover of the magazine features the main character, Captain America obviously, played by Chris Evans. On the cover he is seen wearing the famous Captain America uniform which has become a very recognizably icon in the comic book world. By doing this one simple act, the studio have managed to make the main character stand out to the reader of the magazine, or even someone that catches a glimpse of the cover out of the corner of their eye as the are walking past it in the shop, this makes for good advertising as it helps the audience identify the character featured in the image any maybe even want to read more about the film, by buying the magazine.

The costume is very icon, even to those that have not even heard of Captain America, this is because of the colors that are within it. The colors are white, red and blue, and unless you have been living under a rock all your life, you would know that those are the colors of the american flag. As the film is an american made film, it would not be unexpected of much of the audience went to see the film just because of the name, Captain america, or the colors. Fortunately for the studio, the costume did not have to be altered to achieve this as the original captain america from the original comic wore the same colors. The appearance of the colors is also very eye catching. The red is a very deep dark red while the white and blue are of a lighter shade. This helps to make the image eye catching as the contrast between the colors is very apparent.

Just the way in which the character is standing makes the audience feel that the character has some kind of power has dominance over other people. This is also a good way in which the picture helps to establish the genre of the film, in this case it is an action film, the character also helps the film appeal to a wide range of audiences.

The title is placed about two thirds of the way down the page, which makes it very eye catching, not only does the positioning of the title make it eye catching, but the size, font and the color of it also help. The font is quite large, with the text covering most of the page horizontally, which makes the text unavoidable so to speak. The font resembles the font used in the "Empire" title at the top of the page which helps to make the cover look clean an appealing. The color of the title is in white, no doubt done to match the colors of the American flag, not just to make the title easy to see. This not only makes the title look nice, but also helps it to relate with the time of film that it is associated with.

The American flag is also featured in the background of the image which is appropriate of the film in which the cover of the magazine is advertising, but a side bit of the flag is that is is very eye catching.

Under the main movie title is a little sub heading "How summers biggest superhero went to way". This is a nice little touch that gives the cover a bit more sustenance, even if it doesn't really add anything... apart from "Summers biggest superhero", which could be taken by the audience as this film is the best super hero film of the year, which may make more people go and see the film.

The cover has a very clean layout, which makes it easy for the audience to pick out the most important parts, which are the title of the film and the main charcter that is featured in the cover. The main character of the film is the main focus on the front cover, which is good from an advertising stand point, but also a good way for Empire to make their magazine more appealing.

This Is The End (Trailer)

The main unique selling point of this film is the large amount of well known celebrities featured, including Seth Rogen, James Franco, Jonah Hill, Rhianna ect. Unlike most other films, the celebrities are playing themselves, this adds more of a comical aspect to the film because throughout it, they are constantly poking fun at themselves.

The plot of the film is basically an apocalyptic setting, where the world is ending around the characters and they are forced to take refuge in a barricaded house. this setting is not exactly original,  however it is not so overdone that it cannot be used again. The equilibrium is shown at a party with all of the celebrities dancing and doing drugs, they are not done with much seriousness however, as drugs are a relatively serious subject within the media (heroin and cocaine especially) it gives the whole situation more of a jovial air to it. This darkly comical air is replicated later as the large hole appears in the floor, as people are dying there is a comical scene where one of the characters is kicked back into the hole, as death is being treated less seriously than it normally would, it is obvious to see that this film will be a dark comedy.

As the apocalypse comes, the characters have to make plans for fortification and survival, They are shown using duct tape to cover up gaping holes in the wall and their survival rations amount to a small amount of water, beer, narcotics and candy. This seems like something 8 year olds would do when they camp out in their tree house  (minus the beer and drugs) and it makes it even more comical as the characters doing this are grown men. In the apocalyptic genre, this scene of preparing a survival cache and fortifying the perimeter is constantly repeated throughout the genre, supplies generally consist of things like weapons and medical supplies and barricades are generally very strong and sophisticated, this makes the contents of their supply cache and pitiful barricade even more ridiculous.

The music to this trailer is a rap track, which plays throughout the entire trailer, it is relatively laid back and has the undertones of being tough and unfazed. This track would seem very inappropriate if the movie was taking itself seriously, because in the conventional apocalyptic genre the music is generally either very melodramatic or just depressing, the rap music generally makes the viewer believe the film is not taking the mass death particularly seriously. The presence of this track is also completely out of place atop the trailer because it seems like a very tough gangster song and the trailer consists very frequently of  the main characters being cowards and screaming like children, this contrast between the sound and image instils a  greater sense of comedic value to the piece.

As a whole, I believe that this trailer is adequate in portraying the main unique selling points of this film, the quirky twist to a generally morbid genre of films. It also reveals an adequate amount of humour to the audience to make them interested in the film without spoiling some of the main jokes of it. Any conventions within the trailer that have been overplayed by previous films can be excused to the fact that this is a spoof of the genre. There are some similarities between this film and others (e.g The Worlds End, Disaster Movie, Epic Movie ect) but all in all this film is relatively unique

Skyfall (poster)

The James Bond, Skyfall poster consists of Daniel Craig sitting on an Aston Martin, holding a small handgun. He is the main centre of the poster therefore the viewer will know immediately that Daniel Craig is the protagonist and is playing James Bond. The main features of the film help identify the genre of the film, classic spy props such as the flash car and the Walther pistol (generic spy handgun due to how compact and professional it is) show the viewer the genre of the film, the car is an Aston Martin, a British make of car, this is another indication of the heavy London setting.

The colour scheme to this poster is black and white, this sets up a very grim, melodramatic mood to the film, it also indicates a note of relative simplicity, as if to suggest that this film will not change what viewers tend to expect from a James Bond film. Either way, this is a very tired technique and has been used countless amounts of time by film producers, editors and mediocre photography "artists" alike. atop the dull colour pallet of black and white "007" is in bright gold, sticking out prominently from the rest of the poster, despite of it's small size. This is relatively effective in making this specific detail stand out, without blocking the viewers attention away from the main image of the poster. The use of "007" standing out is to make sure that the viewer is aware that Skyfall is another Bond film

Daniel Craig is causally leaning on his car, gun in hand, as the main image of this poster. He has a very solemn look on his face and he is not looking at the camera, this makes the viewer believe that he has a major problem on his mind and he doesn't have time to look at the camera. The gun in his limp hand has a very subtle implication of violence, without actually displaying any on the poster. I feel that this is a very effective method, because displaying actual fight scenes of a passable quality on a poster is very hard and the whole method of having the actor point the gun at the screen is overdone to the point of exhaustion. Therefore having his weapon fall limply to his side ensures that viewer can focus on other aspects of the poster and give the poster a vague sense of originality, but at the same time there is an air of menace radiating from the gun.

In general, I don't believe this poster is particularly effective in conveying  the main aspects of the film. It is very underwhelming as the trailer does not contain much. I believe the creator of this poster was attempting to go for a dramatic, deep look but there was simply too little content in the poster to make any real assumption from it, furthermore James Bond is not meant to be particularly brooding and deep, intellectual and suave yes, but he's not some misunderstood poet meaningfully gazing across the city of London, he is essentially just a hired gun, but the creator behind this poster seemed to want to give him some sort of thoughtful, sensitive side which I don't believe gave the films justice.

Django (trailer)

Django is a unique spin on the typical spaghetti western type of film, it is slightly different to the conventional western genre as it contains largely modern themes, such as language and humour. One of the main unique selling points to this film is the big name director, Quentin Tarantino is a well known and well respected director within the film industry, his films are well known as violent and darkly comical, the trailer to this film indicates that it will follow the trend of his other films, meaning that any fans of his previous films will be attracted to this production as well.

The trailer relates to the genre to a large extent as it contains many themes of the western genre. Such as location, old fashion technology and the typical costumes. However there is a blatant twist within the film as Quentin Tarantino adds his own twist to the typical type of film. as shortly into the trailer the music changes from a slow, menacing, western song with an accoustic guitar, to a loud, grandeuse song from the 1970s, this immdiate change in music leads the viewer to believe that there will be large alteration from the general conventions involved in the western genre. This style is relatively typical within the films of Tarantino, as he adds his own twist onto certain genres, adding dark comedy and very quotable dialouge to most of his productions, this is something that his fans have come to expect of him, therefore it is fair to assume this film will not be much different, meaning that any fans of his previous films would be greatly attracted to this film.

The actors within Django are relatively B-list (not including Dicaprio) this is very atypical for Quentin Tarantino as he mainly goes for A-list previously (e.g Samuel L Jackson, Uma Therma, John Travolta) however,  this makes the viewer think that these actors will be very good as Tarantino doesn't seem to work with those who aren't. The characters are introduced one by one, with a clear implication as to who are the main characters. Django is the first to be shown by face, as the music gets more intense when he is revealed, it indicates that he will have a large part within the film. later in the trailer Django says "They caught my wife, and they sold her, but I don't know who to" to which the shot changes and Dicaprio turns around, with a smug, slightly menacing grin, at this point the music gets slightly louder and the sound of a rattlesnake plays. This automatically sets Dicaprio apart from all of the other characters, setting him up as a main antagonist, while displaying to the audience that he will be a large part in this film, being the only A-list actor in the film, his presence is quite important.

Like with most Quentin Tarantino films, I like this trailer, it successfully displays most of the conventions of the film, while this can be seen as a negative for films with an elaborate plot, it is not so for django unchained, the plot is straight forward and you can reveal any fact about it without ruining the film. The trailer reveals much of the plot and themes of the film but this only succeeds in putting the film in a good light.   

G.I Joe (trailer)

G.I Joe is an action film which follows the majority of the conventions of the genre, It has a lot of explosions, weapons, and unnecessary action sequences, all of which are featured within the trailer, this would attract any existing fans of the genre to this particular piece. A unique selling point to this film is that it features the G.I Joe's , a popular brand of action figures as well as an animated series, any fans of either product would be automatically attracted to the movie as they can reminisce of the old franchise. The Film is a sequel to a previous G.I Joe movie, meaning that any fans of the previous film would want to see this particular film.

The music starts around the middle of the trailer, after the story has been appropriately established, this means that the viewer was able to pick up the majority of the story. This signifies that the story is not a large part of the film, as the trailer gets it out of the way quite early into the trailer, it makes the viewer know that the main attraction of  this film is a collaboration of random violence, ellaborate fight scenes and special effects. Although this is quite a well used technique for the action genre, it has not been completely exhausted by the genre, as long as there is some sort of originality to it, a wholesale slaughter film can be entertaining and be very attractive in the tailer.

The cast of this film is very A-list, with Dwane "The Rock" Johnson and Bruce Willis being prominently shown throughout the film. Although Bruce Willis does not make an appearance until the very end, his precence is highlighted massively in the last 15 seconds with Dwane Johnson saying "There is one man." followed by a small action sequence focussed on Bruce Willis, this is a sudden suprise for the viewer, as Bruce Willis is a largely iconic actor, and would be expected to appear firs and foremost in the trailer, this is quite an orignal, and well done effect as it gives the biggest actor in the film a good spotlight, without diminishing the other details of the film, as the viewer only knows of his precence at the end of the film therefore they are able to digest the other details which are described in the trailer.

 At the end of his performance, Bruce Willis provides a quip, this is demeanour is very similair throughout the majority of his films (e.g Die Hard and Pulp Fiction) this means any fans of Bruce Willis and his darkly comical style of acting would be attracted to this film by this line in particular as it indicates that Bruce Willis will not change his style in this film. This quip is also the final thing said in the trailer, leaving the viewer with the idea that this film will not take itself entirely seriously.

All in all I belive this trailer is very effective in attracting the viewer to see G.I Joe. I am personally not a fan of the franchise however I believe the trailer is very effective in representing the film in an attractive way, it does not boast a good story, or a particularily in depth plotline, it is simply easy to watch, a lot of interesting violence and good actors, no more, no less. This style of film is not exactly original however the trailer for it at least attempts to add a slight twist to the genre stereotypes, by basing it off an action figure/ cartoon series.

Black Water (trailer)

Black Water is a psychological horror loosely based on real events of a crocodile attack in northern Australia. The trailer starts with a happy family taking a fishing trip to a swamp, this is a technique used by many horror movie trailers, the implication that everything is fine lulls the viewer into a false sense of security, making the breaking of this peace and quiet more shocking. The music playing with this peace and quite is mildly sinister, it can be construed as an indication that events will soon make a shocking twist or it could also be associated with the fun, adventurous fishing trip shown in the trailer, this uncertainty works within the favour of the film as the viewer is unsure whether there are any sinister undertones at this point. around 40 seconds into the trailer the guide to the fishing group explains how lively the water is, to which one of the characters asks "is that why you brought a gun?" this suddenly changes the mood, as any notions of a fun family fishing trip are lost with the introduction of a weapon. This is because guns are always associated with danger and the sudden introduction of one corrupts the happy mood.

Safe Haven (trailer)

The trailer for Safe Haven uses the same exhausted ideas as most other  romance films, as this is how it attracts its target audience. It starts with a state of emergency, the origin of which is unknown by the audience, this sets up the "princess" theory by Propp, with the damsel in distress being hunted by the police and a cloaked figure. This entire sequence sets up an enigma code, as the audience is confused as to what is happening.

The woman then moves into a quiet town, in order to escape her troubled past, this is evidently the equilibrium of the film, as she lives in this town she slowly falls in love, this is when the film gets back on the tracks of the typical conventions of a romance film, where it follows the story of two young people falling in love until some unique barrier falls between them (in this case this barrier is a troubled past and a widow).

The music for most of the trailer is an emotional female voice atop an acoustic guitar, this is ridiculously common for this genre, it sets up  the illusion that this film has any actual substance or profanity, this is a cheap, exhausted trick that doesn't disguise the themes which repeat themselves time and time again through this genre. throughout the entire trailer pseudo-intellectual pieces of text flash onto the screen, the same that you would expect from an undergraduate literature class, it gives the entire trailer a cheesy and pretentious feel to it. This, like most of the other techniques used in this trailer, can be found in the majority of your run of the mill romance films.

In short, this trailer is nothing special, the film itself seems like a poor attempt to buy into the suddenly popular romance genre. There is nothing in this trailer to distinguish it from the legions of other romance films inflicted upon the general public. All of the techniques used in this production can be found in the majority of other romance films.

The Ring (poster)

The colours used in the poster are as basic as you can get,  black and white may not attract the audience as effectively as more adventurous colours, however the simplicity of it is very pleasing to the eye. The trailer mainly just consists of a ring in the middle of the screen with "The Ring" written in the middle of it. I don't believe that this displays the conventions of the film effectively as the viewer doesn't really have any idea as to what this film is about however it does make the viewer more eager to find out more about the film, as the intriguing lack of detail would likely fascinate those looking at this poster

The font used for "The Ring" in the middle of the poster is very childlike, for a horror movie this is incredibly creepy, as children are portrayed as being innocent and harmless and when they are corrupted in the horror film it often has disturbing results. As a result of it's potency, this technique is used in many horror films (  e.g The Grudge, REC, Sinister) to the extent that it is quite overdone and cliché. However, the picture only subtly implies the involvement of children, therefore it makes the viewer more curious as to what may happen in this film.

The tagline of the movie is "before you die, you see the ring" this is the main feature of the poster. The tagline is somewhat effective in drawing the viewer in, as it hint's vaguely about the plot but does not give much away, leaving the viewer unsatisfied and wanting context. It is also a very eerie piece of writing to have on the poster, this makes it clear that the film is of the horror genre. Another way in which the viewer is hinted of the genre is the subtle TV static on the poster. TV static has often been thought of as creepy, ever since "The Poltergeist", the minor static-like glitches in the poster make the viewer associate the film with others of the horror genre.

All in all I think this poster is effective, it doesn't show a lot of content, which can construed as a bad or good feature, however I believe it to be a good feature in this context. The whole poster has an air of mystery about it, which I think makes it more appealing, as it gives the viewer much curiosity, even if they don't like the conventions of horror films, they would still be intrigued by the lack of detail given by the poster.  

Analysis- The Vow (trailer)

The Vow is a relatively run of the mill Romance film, with a generic, happy couple at the start acting as the equilibrium, then, like in all Romance films, a jarring event happens to disrupt this, in this case the event is amnesia, this is essentially a model example of Todorov's theory. It starts at a wedding with no music, the lack of sound may be used to accentuate the delicacy of the moment. As soon as they say there vows, the music starts, this may be used in order to highlight the importance of the moment.

The narrative of the trailer are typical "deep" quotes about love and romance, leading the audience to believe that the film is more complex and in depth than it actually is. When the couple get hit by a truck, the music abruptly stops, this is also effective in making the  event seem more shocking, as it is the equilibrium-shattering event of the film. The truck is also showed to slow motion so the viewer has  time to digest the collision of the truck, however the shot cuts away as soon as the truck hits, it means the characters are left with their dignity as the audience do not see their injuries.

When the woman is in the hospital bed the music is somewhat slow and tense, to build up momentum for the "unexpected" twist of the film. When the woman says that she does not remember her own husband, new music suddenly starts, this is another indicator of the sudden shift to the plot, the new music is a romantic song sung by an emotional female voice, this is trying to portray to the audience that from this point on the film will have substance and profanity. The credits then come on screen with the faces of the characters they play, while this a good way to introduce the actors, the technique is completely exhausted and over used, it comes off as tacky and amateurish

The shots in some of the more tense scenes are shaky jump cuts in between the main characters, at first this gives the desired effect of building a tension filled atmosphere but after the first few seconds the effect backfires and the effect begins to get tired and confusing.

All in all I do not feel that this trailer is particularly well done, it does use the conventions of the genre quite frequently, however it has been used far too much, making the finished piece look very cheesy, generic and generally looking as if no real effort was put into it.

The Ring (trailer)

The trailer is relatively effective in conveying the genre, as the entire trailer is set in a bluish-grey filter, this gives an extremely sinister presence to the entire trailer. It starts with an eerily quiet clip of a tape being played, this already sets up the underlying theme of the film, of a video tape that kills those who watch it.

 the scene then cuts to a hall way, as the camera is moving slowly towards the door at the end of it, while this is happening, the shot is interrupted by random periods of static, this also leads onto the theme of the horror film as this is a common occurrence for poor televisions, it also provides a very good effect, the static at random intervals sets up a slightly chaotic feel to the scene, as it ensure that the viewer is unable to relax. This is quite a large leap from Todorovs theory, as there doesn't seem to be an equilibrium to any of the trailer, all the characters shown are constantly stressed and terrified, this somewhat atypical for horror movies, as they normally start with a state of calm in order to lull the viewer into a false sense of security, however this technique is also very effective, as it gives the audience a constant, unfaltering sense of unease that only grows as the trailer progresses.

Text appears throughout the duration of the film, explaining the premise of the film. This somewhat of a tacky feature to a trailer, however in this film it is quite necessary as the nature of the film would be completely unclear without some sort of written explanation. The trailer makes this acceptable as the writing stops after the line "you die." this is a good line to stop  as it is hard hitting enough so that the viewer has to have time to digest it

The trailer mainly consists of frequent jump cuts, this also contributes to the growing sense of unease, as the viewer does not have enough time to process what they see and their confusion contributes to their discomfort, as they don't know what the scene will change to. The music of the trailer is relatively quiet, being overwhelmed by random clips of narrative, this highlights the sense of chaos, as the sound does not stick to a single piece of narrative for more than a few seconds.

By the end of the trailer the phrase "you see the ring" is repeated over and over again while the speed of the shot change increases, this is when the trailer reaches it's climax, the trailer is at complete anarchy, with almost no sense of what is happening. It ends with the title of the film within a ring, in almost child like hand writing, this is extremely eerie as children are always used in horror films (e.g Sinister, The Grudge, The Shining, The Exorcist) as a representation of tainted innocence.

In conclusion I believe that the trailer of The Ring is an extremely effective trailer. It used the conventions of its genre enough to attract fans to it, however it does not come off generic and poorly made. 

The Hunger Games (poster)

The poster conveys the action genre relatively well, as the main character is evidently carrying a weapon, the presence of a weapon has somewhat of a menacing effect as it subtly implies violence without having to show any. The logo of the film is emblazoned in the sky and made from fire, this accentuates the logo to subsequently stress a large amount of significance onto it, the fire also gives another subtle implication of violence, as fire is very destructive and is rarely used to convey peaceful undertones.

The main character is the central image of the poster and is much larger than everything else, this signifies her importance, she also has her back to the audience and is looking across the arena, this implies that she will have an important task to do as she is unable to give her full attention to the audience. This is also reflected by the fact that light has eclipsed around her, the same effect as it would if a spotlight was on her, this further outlines the main character's importance as it shows that the spotlight is ,literally, on her

The colour of title is a bright gold, this does a good job of giving attention to the font, as it heavily stands out from the dark background, it also gives the film somewhat of a regal feeling, as most of the important details are written in gold and contrast to the rest of the poster. The sky is dark and amber, this is very foreboding as it looks very much like there a large fire on the horizon, this is further implied by the use of fire to highlight the logo of the film, the use of the contrast between amber and black also draws the attention of the viewer to the film in general, as it is very pleasing to the eye.

 The unique selling point portrayed by the poster is the gladiator style atmosphere of it, as the character is facing the arena and a seemingly roaring crowd, this is further reflected in the title "the hunger games" sounds (and is) like a large, morbid game show/ Olympics, backed up by the presence of the weapon, this gives the viewer a good guess that the film is going to involve a gladiator style death match

Like the trailer, I believe The hunger games does an excellent job in attracting the audience to the film through the use of media. They subtly but clearly imply the nature of the film while not overloading the viewer with information. It also very clearly show the genre of the film, while not including graphic images of violence.

Mirrors Poster

The poster of Mirrors does a good job in representing the genre of the film, as the majority of the poster is made up of grim colours such as dark blue, grey and black, this sets up somewhat of a sinister feel to the film,which makes it a clear implication  that the film will have a heavy malevolent presence. The lighting of the poster is generally somewhat low key, it is dark and heavy, this again sets up somewhat of a foreboding atmosphere and further accentuates the genre.

The unique selling point is not particularly clear in the poster, however, as the title is "Mirrors" and one of the R's is flipped, it heavily suggests that the film is focused around mirrors and reflections, this is further outlined as all the characters  are looking at  their reflection in the water. The poster attracts its target audience by adding the well known actor Kiefer Sutherland in large, bold writing, this attracts any fans of his previous work to the film. It also attracts the target audience by making the genre blindingly obvious, so fans of the horror genre will be attracted to the film.

In my opinion I believe that this poster is satisfactory, it attracts the audience in somewhat of an effective manor, however the main problem of this poster is that it does not give away much about the film,anyone who lloks at this poster would not be able to predict what may happen in he film, granted this is a relatively standard problem with film posters, however it is a much bigger problem ith this poster, as it does not reveal anything and is a little bit confusing.

Mirrors (trailer)

The trailer for mirrors starts in the day light with the implication that everything is ok, the family is happy and safe/calm, however, as the trailer progresses, the mood get's steadily more sinister and dark, as the music changes to an eventual crecendo in the middle of the trailer, this is somewhat typical for horror movies as it lulls the audience into a false sense of security, which it then shatters as the suspense and the music reaches its peak.

The audience are introduced to the main protaginist and well know actor Keifer Sutherland who plays a night warden in an abandoned appartment store. The trailer loosely follows Todlov's idea for movie plot, as the story equilibrium is shown at the start of the film and is then ruptured as events conspire against the protaginist, however there is no visible attempt to reestablish the previous order of things, however this is also rather typical in the horror genre, as in alot of cases, all of the characters are just prey to one unstoppable antagonist which picks them off one by one, all of the characters end up dead and the equilibrium is never restored.

The entire trailer is sent in a bluish grey filter, this sets up an eerie, sinister atmosphere, which links to the traditional conventions of the genre, it is  relatively cilche among the horror films and any fans of the genre would be able to identify it immidiatly. This also links into the lighting, which is also dark and gloomy, making the entire thing

I believe this trailer is well done, in the sense that it mimics many other successful techniques used by horror movies, however in itself it is not particularly original and looks simply like a run of the mill ghost story, not worth much attention, however the film does appeal to those who are not looking for any originality and are simply wishing to be entertained by a few cheap scares.

The Hunger Games (trailer)

In the beginning of the trailer the audience is introduced to the main character, at the of the plot  equilibrium. As soon as this equilibrium is set up, it is immediately broken when the main character's sister is chosen to be a tribute in the hunger games, a brutal competition which means almost certain death, this is clear evidence of todorov's theory of narrative, the state of equilibrium, abruptly interrupted and the hero attempts to restore order.

The music is somewhat quiet throughout the majority of the equilibrium, but increases in volume, tempo and intensity as the trailer continues. It abruptly stops as the main character's sister is about to be chosen and replaced by a slow banging of a drum, this builds the tension up to the moment in which the equilibrium of the film is penetrated, after the name is picked and the main character volunteers herself, there is an explosion of sound which signifies the severity of the events which have transpired. after this moment the music keeps a steady, fast tempo, along with the jump cuts of the other events, this shows that the film is somewhat action packed and fast paced, as the audience can get a good idea of what is happening when the trailer is moving so fast. Later in the trailer, when the main character actually enters the Hunger Games, the music stops and is replaced by deathly silence, this is accompanied by a digetic narrative of a count down from five, this is a very effective method of building up the tension of the moment, when the disembodied voice reaches one, there is a large "bang" of many instruments playing at once, so much so that it is not even music, just a loud sound, I personally believe that this is an excellent method of portraying the violence and chaos of the moment, while releasing the previously built up tension.

 The trailer ends as the title of the film flashes up, gold atop a black background, with a childish whistle in the background, this gives the film somewhat of an eery, poetic feel to it. All in all I think this trailer is very effective, it is much more lengthy than the average trailer, but it makes up for it by making the entire thing very fast paced, the sound effectively sets up the appropriate mood for the film.