Safe Haven (trailer)

The trailer for Safe Haven uses the same exhausted ideas as most other  romance films, as this is how it attracts its target audience. It starts with a state of emergency, the origin of which is unknown by the audience, this sets up the "princess" theory by Propp, with the damsel in distress being hunted by the police and a cloaked figure. This entire sequence sets up an enigma code, as the audience is confused as to what is happening.

The woman then moves into a quiet town, in order to escape her troubled past, this is evidently the equilibrium of the film, as she lives in this town she slowly falls in love, this is when the film gets back on the tracks of the typical conventions of a romance film, where it follows the story of two young people falling in love until some unique barrier falls between them (in this case this barrier is a troubled past and a widow).

The music for most of the trailer is an emotional female voice atop an acoustic guitar, this is ridiculously common for this genre, it sets up  the illusion that this film has any actual substance or profanity, this is a cheap, exhausted trick that doesn't disguise the themes which repeat themselves time and time again through this genre. throughout the entire trailer pseudo-intellectual pieces of text flash onto the screen, the same that you would expect from an undergraduate literature class, it gives the entire trailer a cheesy and pretentious feel to it. This, like most of the other techniques used in this trailer, can be found in the majority of your run of the mill romance films.

In short, this trailer is nothing special, the film itself seems like a poor attempt to buy into the suddenly popular romance genre. There is nothing in this trailer to distinguish it from the legions of other romance films inflicted upon the general public. All of the techniques used in this production can be found in the majority of other romance films.