Mirrors (trailer)

The trailer for mirrors starts in the day light with the implication that everything is ok, the family is happy and safe/calm, however, as the trailer progresses, the mood get's steadily more sinister and dark, as the music changes to an eventual crecendo in the middle of the trailer, this is somewhat typical for horror movies as it lulls the audience into a false sense of security, which it then shatters as the suspense and the music reaches its peak.

The audience are introduced to the main protaginist and well know actor Keifer Sutherland who plays a night warden in an abandoned appartment store. The trailer loosely follows Todlov's idea for movie plot, as the story equilibrium is shown at the start of the film and is then ruptured as events conspire against the protaginist, however there is no visible attempt to reestablish the previous order of things, however this is also rather typical in the horror genre, as in alot of cases, all of the characters are just prey to one unstoppable antagonist which picks them off one by one, all of the characters end up dead and the equilibrium is never restored.

The entire trailer is sent in a bluish grey filter, this sets up an eerie, sinister atmosphere, which links to the traditional conventions of the genre, it is  relatively cilche among the horror films and any fans of the genre would be able to identify it immidiatly. This also links into the lighting, which is also dark and gloomy, making the entire thing

I believe this trailer is well done, in the sense that it mimics many other successful techniques used by horror movies, however in itself it is not particularly original and looks simply like a run of the mill ghost story, not worth much attention, however the film does appeal to those who are not looking for any originality and are simply wishing to be entertained by a few cheap scares.