The Ring (poster)

The colours used in the poster are as basic as you can get,  black and white may not attract the audience as effectively as more adventurous colours, however the simplicity of it is very pleasing to the eye. The trailer mainly just consists of a ring in the middle of the screen with "The Ring" written in the middle of it. I don't believe that this displays the conventions of the film effectively as the viewer doesn't really have any idea as to what this film is about however it does make the viewer more eager to find out more about the film, as the intriguing lack of detail would likely fascinate those looking at this poster

The font used for "The Ring" in the middle of the poster is very childlike, for a horror movie this is incredibly creepy, as children are portrayed as being innocent and harmless and when they are corrupted in the horror film it often has disturbing results. As a result of it's potency, this technique is used in many horror films (  e.g The Grudge, REC, Sinister) to the extent that it is quite overdone and cliché. However, the picture only subtly implies the involvement of children, therefore it makes the viewer more curious as to what may happen in this film.

The tagline of the movie is "before you die, you see the ring" this is the main feature of the poster. The tagline is somewhat effective in drawing the viewer in, as it hint's vaguely about the plot but does not give much away, leaving the viewer unsatisfied and wanting context. It is also a very eerie piece of writing to have on the poster, this makes it clear that the film is of the horror genre. Another way in which the viewer is hinted of the genre is the subtle TV static on the poster. TV static has often been thought of as creepy, ever since "The Poltergeist", the minor static-like glitches in the poster make the viewer associate the film with others of the horror genre.

All in all I think this poster is effective, it doesn't show a lot of content, which can construed as a bad or good feature, however I believe it to be a good feature in this context. The whole poster has an air of mystery about it, which I think makes it more appealing, as it gives the viewer much curiosity, even if they don't like the conventions of horror films, they would still be intrigued by the lack of detail given by the poster.