The Hunger Games (poster)

The poster conveys the action genre relatively well, as the main character is evidently carrying a weapon, the presence of a weapon has somewhat of a menacing effect as it subtly implies violence without having to show any. The logo of the film is emblazoned in the sky and made from fire, this accentuates the logo to subsequently stress a large amount of significance onto it, the fire also gives another subtle implication of violence, as fire is very destructive and is rarely used to convey peaceful undertones.

The main character is the central image of the poster and is much larger than everything else, this signifies her importance, she also has her back to the audience and is looking across the arena, this implies that she will have an important task to do as she is unable to give her full attention to the audience. This is also reflected by the fact that light has eclipsed around her, the same effect as it would if a spotlight was on her, this further outlines the main character's importance as it shows that the spotlight is ,literally, on her

The colour of title is a bright gold, this does a good job of giving attention to the font, as it heavily stands out from the dark background, it also gives the film somewhat of a regal feeling, as most of the important details are written in gold and contrast to the rest of the poster. The sky is dark and amber, this is very foreboding as it looks very much like there a large fire on the horizon, this is further implied by the use of fire to highlight the logo of the film, the use of the contrast between amber and black also draws the attention of the viewer to the film in general, as it is very pleasing to the eye.

 The unique selling point portrayed by the poster is the gladiator style atmosphere of it, as the character is facing the arena and a seemingly roaring crowd, this is further reflected in the title "the hunger games" sounds (and is) like a large, morbid game show/ Olympics, backed up by the presence of the weapon, this gives the viewer a good guess that the film is going to involve a gladiator style death match

Like the trailer, I believe The hunger games does an excellent job in attracting the audience to the film through the use of media. They subtly but clearly imply the nature of the film while not overloading the viewer with information. It also very clearly show the genre of the film, while not including graphic images of violence.