G.I Joe (trailer)

G.I Joe is an action film which follows the majority of the conventions of the genre, It has a lot of explosions, weapons, and unnecessary action sequences, all of which are featured within the trailer, this would attract any existing fans of the genre to this particular piece. A unique selling point to this film is that it features the G.I Joe's , a popular brand of action figures as well as an animated series, any fans of either product would be automatically attracted to the movie as they can reminisce of the old franchise. The Film is a sequel to a previous G.I Joe movie, meaning that any fans of the previous film would want to see this particular film.

The music starts around the middle of the trailer, after the story has been appropriately established, this means that the viewer was able to pick up the majority of the story. This signifies that the story is not a large part of the film, as the trailer gets it out of the way quite early into the trailer, it makes the viewer know that the main attraction of  this film is a collaboration of random violence, ellaborate fight scenes and special effects. Although this is quite a well used technique for the action genre, it has not been completely exhausted by the genre, as long as there is some sort of originality to it, a wholesale slaughter film can be entertaining and be very attractive in the tailer.

The cast of this film is very A-list, with Dwane "The Rock" Johnson and Bruce Willis being prominently shown throughout the film. Although Bruce Willis does not make an appearance until the very end, his precence is highlighted massively in the last 15 seconds with Dwane Johnson saying "There is one man." followed by a small action sequence focussed on Bruce Willis, this is a sudden suprise for the viewer, as Bruce Willis is a largely iconic actor, and would be expected to appear firs and foremost in the trailer, this is quite an orignal, and well done effect as it gives the biggest actor in the film a good spotlight, without diminishing the other details of the film, as the viewer only knows of his precence at the end of the film therefore they are able to digest the other details which are described in the trailer.

 At the end of his performance, Bruce Willis provides a quip, this is demeanour is very similair throughout the majority of his films (e.g Die Hard and Pulp Fiction) this means any fans of Bruce Willis and his darkly comical style of acting would be attracted to this film by this line in particular as it indicates that Bruce Willis will not change his style in this film. This quip is also the final thing said in the trailer, leaving the viewer with the idea that this film will not take itself entirely seriously.

All in all I belive this trailer is very effective in attracting the viewer to see G.I Joe. I am personally not a fan of the franchise however I believe the trailer is very effective in representing the film in an attractive way, it does not boast a good story, or a particularily in depth plotline, it is simply easy to watch, a lot of interesting violence and good actors, no more, no less. This style of film is not exactly original however the trailer for it at least attempts to add a slight twist to the genre stereotypes, by basing it off an action figure/ cartoon series.